What marketing strategies did 'Kids in Love' use to trigger engagement in their target audience?
'Kids in Love' used many different marketing strategies to tigger engagement from the audience, such as creating a separate twitter account for the film to post updates and news regarding the film. They also an article was written that was released in ELLE magazine to attract the specific target audience. Teaser trailers and lots of different versions of posters were released to keep interest in the film and attract new audiences. A luxury spa break was also available to win when visiting a website for the film. Finally, posters were but up in underground stations to attract people using the trains.
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