What I Have Learnt

*Time management is an important part of creating a film.

*The jobs need to be split equally between all people participating to help stick to the time constraints.

*Planning is a necessary part of the process, otherwise you end up not completing the project on time.

Marketing for our Swede

Firstly I created a twitter page for our swede to allow our target audience to know about it. By following some people in our target audience they are then more likely to follow the account back and then find out more from the twitter page.

360 Degree Branding - What my Case Study Used

What marketing strategies did 'Kids in Love' use to trigger engagement in their target audience?

'Kids in Love' used many different marketing strategies to tigger engagement from the audience, such as creating a separate twitter account for the film to post updates and news regarding the film. They also an article was written that was released in ELLE magazine to attract the specific target audience. Teaser trailers and lots of different versions of posters were released to keep interest in the film and attract new audiences. A luxury spa break was also available to win when visiting a website for the film. Finally, posters were but up in underground stations to attract people using the trains.